There are many rites of passage in our lives. For most girls, their first bra marks the first rite of puberty. Most girls will always remember wearing that first bra - and depending on what generation you’re part of, that memory might not be a fond one. Sizing, comfort and style are the top three considerations when it’s time to shop for that first bra and Her-Rah! 1st Bras have it all … and something more: fun straps for all bra styles that truly personalize each bra to the young lady wearing it. Her-Rah! 1st Bras are the only customizable first bras out there thanks to the mother-daughter team of Carole Hamm and McKenna Hopla.