The world’s first customizable training bra­—designed by girls, for girls.

Wondering where to get bras for tweens or go bra shopping for your first bra? Buy your first bralette or bra from the only training bra company run by girl entrepreneurs.

We make the best bras and bralettes for tweens and, most importantly, we make your first bra so much fun!
You are growing up. Go for it! Get a girls bra that supports your changing shape and shows your unique personality and style.

Your first training bra isn’t a cover-up operation. It’s a celebration!

Our comfortable, super-cute bras are completely customizable, with detachable straps you can mix and match to make a statement about who you are and what you love.

Choose from our wide selection of colors and prints to create a first bra that feels just right for you.

Match an outfit. Match a mood. No matter what you choose, you can wear what matters to you.

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There’s no other girl in the world just like you, so get a first bra that really gets you. Start shopping for your Her-Rah 1st Bra today.