Give A Girl The Right Support,
And Watch Her Conquer The World!

Our Bras

Can her bra do this? All our super soft bra styles can be customized with our patented, interchangeable & convertible straps!


I will be shouting from rooftops:

Make this memory with your daughter!

Every girl deserves this ...


Your brand is doing very well. The straps are a big hit!  I always get tons of positive feedback.

Laura Burke, Owner: Fit By Burke Intimate Apparel Stylist and Certified Bra Fit Expert

She loves it.  Even slept in it.

Love your packaging too!

And just to let you know, I have to make her NOT wear the bra every day fo...

A Happy Mom

First, let me say my daughter wore her Lily bra to school for the first day and she came home and told me it was the most comfortable bra ever a...


My daughter wants to order a few more bras for herself from your website! She really likes her new bra!! 😘

We wish you all the best...

Mother Daughter Duo

Just got the box and she is so excited!

We love your motto! What you are all doing is amazing!  We love it and can't wait to b...


SUPER impressed with quality, comfort & style.   Thank you for making this one of the most memorable experiences my daughter and I have shared! ...

Grateful Mom
Growing Up is the Greatest Thing!
Finally! A bra just for you.

The world’s only patented, customizable, first bra­ & straps.

Made by girls, for girls.

Why Her-Rah!


We make the only customizable bra for your unique personality AND we make your bra experience so much fun!
Get a bra that supports your changing shape and lets you be YOU!


Sizing, comfort and style are the top three considerations when it’s time to shop for a new bra and we have it all … and something more: fun straps for all bra styles that truly personalize each bra.

Made by Girls, for Girls.

McKenna Hopla founded Her-Rah! after a disappointing first bra shopping experience. 😕 Her mom, Carole, has been by her side every step of the way. These girl bosses want all young ladies to have the best possible bra (while having fun finding it) — and that means getting the best possible fit. Our bras are comfortable, make you feel confident and fully supported.

Our Story