Her-Rah's Story

About HerRah First Bra

Her-Rah! Bra is a mother-daughter company dedicated to being the 1st choice for preteen girls to choose their 1st bra confidently while making the experience a celebration.

We believe in celebrating your development and to keep the collection of bras and future products affordable, stylish, cool, functional, and most of all, supportive.

“When my mom took me first bra shopping, I thought it would be so fun and exciting. But it wasn’t. There were only three boring colors to choose from. I even had to be checked into my changing room by a boy. My first training bra wasn’t what I wanted, so I started Her Rah! to change things for other girls.”—McKenna


Supporting each other, always.

Her Rah! Bra is a family business run by girl entrepreneurs focused on supporting girls—a powerful mother-daughter partnership that is transforming the way we go training bra shopping and grow into our best selves.

Carole Hamm


Originally from Maine, Carole is a demonstrated leader in all facets of her corporate initiatives, family, and the community. As a serial multi-tasker, her work/family balance is admired most. Her drive to get things done and done right has contributed to her breadth of experience in management, mentorship, and home.

Carole not only utilizes her passion in her professional and entrepreneurial endeavors, but also in supporting her daughter, McKenna, in pursuing her entrepreneurial dreams. Carole has thirty-five years in the government health care market.

When not driving business, Carole enjoys golf, skiing, cooking and entertaining, serving the underserved, and taking mental hiatus’ while riding her Harley Davidson Softail.


McKenna Hopla


Girl boss, McKenna Hopla, born in Chicago, Illinois has quickly become known as a child entrepreneur to watch!  As the creator and founder of Her-Rah! Bra, she truly is an advocate for girls and their needs.  Thoughtful, witty, and light years ahead of her time, McKenna’s determination, leadership, and creative chops led her to designing a bra that is affordable, stylish, and cool, catered to celebrating girls’ development.

When she is not doing business, McKenna, spends most of her days enjoying things that most kids her age enjoy - hanging out with friends, playing sports (tennis, golf, and sailing), and reading.