We believe in celebrating your development and keeping the collection of bras and future products affordable, stylish, cool, functional, and most of all, supportive.

“When my mom took me first bra shopping, I thought it would be so fun and exciting — but it wasn’t. There were only 3 boring colors to choose from. I even had to be checked into my changing room by a boy. My first bra just wasn’t what I wanted; So I started Her-Rah! to change things for other girls.”

— McKenna Hopla, Founder of Her-Rah! 1st Bra

Supporting Each Other, Always.

Her-Rah! 1st Bra is a family business run by girl entrepreneurs focused on supporting girls — a powerful mother-daughter partnership that is transforming the way we go 1st Bra shopping and prepare to grow into our best selves.

Support for GirlsSupport for Parents

Her-Rah! for...

  • Choices

    A girl’s first bra should feel like the beginning of growing up — filled with excitement and endless possibilities. Her-Rah! 1st Bras are available in a variety of colors with over 30 different designs in our patented, detachable, customizable bra straps. Her-Rah! for letting girls express and explore all the different aspects of their emerging identity.

  • Comfort

    Designed by girls, for girls. Every Her-Rah! Bra has the form and function to support all types of changing body shapes. When you try on a bra for the first time it feels noticeable and new, but you’ll be amazed at how quickly your Her-Rah! Bra starts to feel like a part of you.

  • Confidence

    Did you know that when girls begin puberty, their self-confidence drops by 30% on average? Her-Rah! Bras support more than developing breasts—they support the development of a strong, healthy self. It isn’t always easy to look and feel the way you want when you are a teen. Her-Rah! Bras are here to help.

  • Celebration

    Why make such a big deal out of your first bra? Because it is a big deal! The girls at Her-Rah! 1st Bra want you to get excited about growing up and all of the things that come with it!

1 4
Meet Our Team!