Her-Rah's Story

About Her-Rah

We believe in celebrating your development and keeping the collection of bras and future products affordable, stylish, cool, functional, and most of all, supportive.

“When my mom took me first bra shopping, I thought it would be so fun and exciting. But it wasn’t. There were only three boring colors to choose from. I even had to be checked into my changing room by a boy. My first training bra wasn’t what I wanted, so I started Her-Rah! to change things for other girls.”—McKenna

Supporting each other, always.

Her-Rah! 1st Bra is a family business run by girl entrepreneurs focused on supporting girls—a powerful mother-daughter partnership that is transforming the way we go first bra shopping and grow into our best selves.

  • Her-Rah! for choices.
    A girl’s first bra should feel like the beginning of growing up—filled with fun possibilities. Her-Rah! first bras and bralettes are available in a variety of colors, from pale pink to heather gray to solid black, and our huge rainbow selection of our patented, detachable, customizable bra straps let girls express and explore all the different aspects of their emerging identity.
  • Her-Rah! for comfort.
    Designed by girls, for girls. Every Her-Rah! Bra has the form and function to support all kinds of changing body shapes. When you try on your first  bra for the first time it feels noticeable and new, but you’ll be amazed at how quickly your bra starts to feel like a part of you.
  • Her-Rah! for confidence.
    Did you know that between the ages of 8 and 14, when girls begin puberty, their self-confidence drops by 30%? Her-Rah! Bras support more than developing breasts—they support the development of a strong, healthy self. It isn’t always easy to look and feel the way you want when you are a teen. Her-Rah! Bras are here to help.
  • Her-Rah! Let’s celebrate.
    Why make such a big deal out of your first bra? Because it is a big deal! The girl entrepreneurs at Her-Rah! 1st Bra want you to get excited about growing up.

McKenna Hopla


Girl boss, McKenna Hopla, born in Chicago, Illinois has quickly become known as a child entrepreneur to watch! As the creator and founder of Her-Rah! Bra, she truly is an advocate for girls and their needs. Thoughtful, witty, and light years ahead of her time, McKenna’s determination, leadership, and creative chops led her to designing a bra that is affordable, stylish, and cool, catered to celebrating girls’ development.

When she is not doing business, McKenna, spends most of her days enjoying things that most kids her age enjoy - hanging out with friends, playing sports (tennis, golf, and sailing), and reading.

Carole Hamm


Originally from Maine, Carole is a demonstrated leader in all facets of her corporate initiatives, family, and the community. As a serial multi-tasker, her work/family balance is admired most. Her drive to get things done and done right has contributed to her breadth of experience in management, mentor-ship, and home.

Carole not only utilizes her passion in her professional and entrepreneurial endeavors, but also in supporting her daughter, McKenna, in pursuing her entrepreneurial dreams. Carole has thirty-five years in the government health care market.

When not driving business, Carole enjoys golfing, skiing, cooking and entertaining, serving the under-served, and taking mental hiatus’ while riding her Harley Davidson Softail.